The future is data-driven, this is a certitude. Even if location data are now indispensable, and every company recognizes its great value, they are not easily used to optimize marketing activities. It’s fundamental to find the right key. A system that facilitates their understanding and management, analyzing and isolating the most pertinent insights for every specific need and ensuring privacy. Kousteau could return exact answers to specific business questions and create activation for data-driven marketing activities, giving at the same time an important added value that goes beyond operational aspects. Thanks to Beintoo’s location intelligence technology, you can collect and optimize location data, execute cohort analysis and use mathematical models that can describe behavior’s pattern and shopping routines. You can also simply activate your data-driven audiences for effective marketing and advertising actions.