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Beintoo Customer Data Platform
Collect, analyze, manage first-party data in a unique customer data platform. An exclusive tool to support brands and publishers along all stages of customer management.
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Manage your
data-driven business

The future is data-driven, this is a certitude. Even if location data are now indispensable, and every company recognizes its great value, they are not easily used to optimize marketing activities. It’s fundamental to find the right key. A system that facilitates their understanding and management, analyzing and isolating the most pertinent insights for every specific need and ensuring privacy. Kousteau could return exact answers to specific business questions and create activation for data-driven marketing activities, giving at the same time an important added value that goes beyond operational aspects. Thanks to Beintoo’s location intelligence technology, you can collect and optimize location data, execute cohort analysis and use mathematical models that can describe behavior’s pattern and shopping routines. You can also simply activate your data-driven audiences for effective marketing and advertising actions.

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Kousteau video trailer

Look at the kousteau video presentation

Integrate your first-party data

You can install Beintoo’s SDK on your app or directly upload the location proprietary data, via a real time API stream.
In this way you can also have access to an Audiences section that will show you numbers and types.
The platform also has a section that offers you the possibility to manage and monitor consents and privacy policies in a simple and intuitive way, through a proprietary Consent Management Platform registered to the IAB framework.

About Beintoo

Beintoo is a data driven company that leverages location data to offer a full funnel approach for your marketing and advertising strategies. Founded in 2011 and now part of Mediaset Group, we are a team of experienced professionals able to understand and master the data driven ecosystem, taking into account brand values and brand safety, as well as the consumer's point of view. Thanks to our proprietary location intelligence platform Kousteau, we are able to measure geo-based behaviours, in store visits, commuting path and routines. We collect 1st party data from our network of mobile app publishers as well as offer API to upload client data.
Kousteau, indaga in profondità tutte le fasi del customer journey e restituisce risposte puntuali a domande chiave di business. L’approccio innovativo risiede proprio nella concentrazione dei dati in un unico strumento, evitando così la dispersione, e nella capacità di traduzione degli insights in report facilmente comprensibili, navigabili ed estremamente efficaci in termini strategici
ANDREA CAMPANA
CEO - Beintoo